Benefits for investors

In addition to traditional goals such as raising brand awareness and media presence, advertising on a wining sailboat can achieve various specific goals.

• Sailing provides access to the desired audience and market segments, and assigns positive associations to your brand personality, including competitiveness, innovation, commitment to the environment and the teamwork.
• Sailing sport promotes research and development, provides a proven return on investment and helps in achieving the goals of your company's social responsibility (CSR).
• Sailing sponsorship also has an exceptional economic importance. Promoting sailing directly promotes yachting tourism on the Adriatic - a branch that is constantly rising, creates jobs and provides partnerships and generates significant revenue.

Join the big ones that see the sailing sponsorship as a strategic part of their marketing mix, such as Audi, Volvo, Velux, Telefonica, Oracle, Prada, Boss, etc.

Brand character

One of the main reasons for any sponsorship of the association of your brand or product with the desired character, and the audience connects with the race:

• A competitive spirit and performance
• Technological Innovation
• Fellowship and teamwork
• Concern for the environment
• Heritage and Traditions
• Teamwork and trust
• The strength and determination in difficult situations
• Exclusivity, Luxury and Glamour

Return of Investment

Although sailing does not have the reach as football or athletics, it is a great tool in campaigns to targeted audiences, with spectacular images and superior brand association.

In addition to easily measurable return on investment through publication in traditional media, your campaign on the Internet and social media will gain better visibility with technologies such as GPS tracking and direct broadcast from boat in race and superior A/V materials.

Use of the boats sails and body as advertising space will ensure unparalleled visibility for your campaigns. How much value for your company has a 700m2 exclusive advertising space in front of the audience on a selected waterfront or beach of the Adriatic coast?

Other benefits

Like many other sports, sailing helps companies in achieving corporate business goals, as well as external market results:

• Corporate Social Responsibility (CSR)
  through the connection with the sponsorship support given to the use of sport for fundraising.
• Internal Communications
  gathering of employees around a common story.
• Personal development and training
  develop teamwork and leadership through hands-on meetings with your sailing team.
• Corporate Hospitality
  Sailing offers unparalleled opportunities for entertainment. In what other sport you can participate in the race? Being a member of the crew of the ship that sails at a speed of 25 knots towards the finish buoy is incomparable adrenaline experience. As if you are driving the formula in Monaco or standing in the living wall at the football championship finals.